Link baiting is the latest trend in the Search Engine Marketing World. However link baiting is just link building with a twist: Rather than looking for out links, you are getting the links to you through unique and popular site content. Link Baiting is just like as fishing. You publish a new page on a topic and place it free on the web. With a bit of luck others pick up on the content as fresh and interesting and link to it. The article is the bait, and the link is the catch. Usually, links are tough to get, but with this latest technique (link baiting), you "bait" your content and sit back and wait.

Loads of articles have been written on Link Bait that are naturally attracting back links, in this you just create something or we can say a list of unreachable resources, any extraordinary report or any thing that naturally grab the interest of people and attract backlink for your page by getting people to discussing on it, talk about it, posting it on social networking websites, blogging about it and linking to it from their website. It also attracts good quality traffic.

In order to bait links, you require a hook. There are essentially 5 types of hooks. Few of them are examples of each hook:

• News hook

  A News hook is one where you report news on any industry. First collect any important news or a story. It could be a synopsis of various viewpoints. You must have to know your theme to do that. It could also be comprised of a story you have proved to be false.

• Informational Hook

Provide information that users may find very useful. It could be some rare tricks and tips or any personal experience from which readers can get benefit.

• Attack Hook

You need to be much ruder, though it is hard to be as rude as it could land me in hot water. Saying something unpopular or writing about something that is not attractive about a product or something popular things. But you should give strong reasons for it.

• Humor Hook

These kinds of hooks are just too easy. Tell a funny story or a joke. You can look for flicker, photoshop a out of the ordinary picture of your subject and write few things on it. Funny thing is like people never seem to tire of them.

Link Baiting can be very effective way of building links easily and quickly. You can also build your reputation and brand online through these links. Link baiting is an effective link building popularity tactic.